Friday, March 23, 2012

Meadowbrook takes over Lajitas Resort

By Jack Crittenden, Golf Inc. Magazine

Meadowbrook Golf Group has taken over management of the Lajitas Golf Resort and Spa, which encompasses the entire town of Lajitas, Texas.

“We took over the whole town,” said Scott Beasley, vice president of operations at Meadowbrook. “We have a whole new staff in there, and revamped the whole operation.”

Lajitas is located between Big Bend National Park and Big Bend Ranch State Park, more than five hours south of Midland, Texas. It includes a town hall, general store, water treatment plant, homes and a private airport.

The 26,000-acre resort includes Black Jack Crossing Golf Club, which was a finalist in Golf Inc.’s Development of the Year. It also has a 104-room hotel, equestrian center, spa and several hunting options, including a five-stand skeet shooting.

Meadowbrook, once one of the largest management companies in the industry with more than 50 courses, now only manages seven properties. It owns four courses in the Florida panhandle, and manages three others — ChampionsGate Golf Resort in Orlando, and Brigantine Beach in New Jersey in addition to Lajitas.

“I am really excited about 2012,” Beasley said. “Lajitas is a big contract for us and will lead to some others. And will close some other management company deals.”

Beasley said Meadowbrook still has the infrastructure in place — with IT, accounting and marketing — to compete with larger management companies.

“I have the resources equal to major guys like Kemper and Troon,” he said

International Golf Maintenance, Meadowbrook’s agronomic division, has been managing the golf course maintenance since September 2010. Beasley said Meadowbrook’s equipment business, Golf Ventures West, is also doing very well.

Lajitas guests either fly into the private airport or drive from the closest commercial airport in Midland, Texas. Despite its remote location, Beasley said the resort should do well.

It was recently designated as a dark sky preserve, only the fifth in the U.S., making it one of the best locales in the world for stargazing.

“It is a place you have to see,” Beasley said. “Phenomenal.”

The resort includes an RV park, a Cowboy action shoot street, a hunt club, rafting trips on the river, fishing, and other amenities.

Source: Golf Inc